XCHC 1001 - Introduction to Social Media
Don't get left out! Social media is dynamic and fun. New networks are introduced regularly. Facebook, Twitter, and Pinterest, to name a few, update and change quickly. Social media is great for keeping in touch with friends and family, staying involved in your community and world events. See and post pictures. Find and share information about your hobbies and interests. Receive an overview of social media and what networking sites are best to use for your specific interests. We'll even help you set up the social media accounts of your choice. Prerequisite: Active email account.
CEU Hours: .6
Contact Hours: 6
Course Outline 1. Social Media – An Overview a. Number/types of social networks b. Number of users/demographics of each network c. Advantages/benefits for using social media 2. Facebook a. Demonstration b. Setting up an account/security settings c. How to make posts/upload pictures/videos d. How to respond to other posts e. How to search for friends/family/brands/interests f. Using Facebook to stay in touch 3. Twitter a. Demonstration b. Setting up an account/security settings c. How to post a tweet d. Finding people/friends/brands to follow 4. Pinterest a. Demonstration b. Setting up an account/security settings c. How to use/setting up boards
|50120 003||M------||09:00-03:59 PM||04/24/17-04/24/17||LPC B||Johnson S||9 of 10|
Enroll for $99.00
Internet Marketing, Social
XCWM 1005 - Google Analytics
Improve the ROI of your website marketing efforts by understanding and learning how to use the primary resource available to measure and analyze all the things driving traffic to a website - Google Analytics. You'll be shown how the science, tools and technologies of web analytics come together to give you a rich picture of visitor trends, traffic channels, characteristics and behavior. By using Google Analytics, you?ll learn all about the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage and performance. This class can be taken as part of the Internet Marketing Certificate. Class textbook included in course fee. Textbooks distributed in first course meeting.
CEU Hours: 1.4
Contact Hours: 14
1. Types of Web Measurement 2. Digital Marketing Measurement Model, including establishing KPIs (Key Performance Indicators) 3. Google Analytics – Background, How to Set-Up, How to Use, Terminology, Setting Up Tracking URLs 4. Usability Testing 5. Analytics for Competitive intelligence 6. Understanding Data Quality 7. How Web Analytics Fits in Various Organizational Structures 8. Measuring the entire Web Ecosystem – the marketing initiatives that are driving traffic to a Website. (SEO, Pay-per-Click, Email, Social Media, Advertising, PR, etc.) 9. The Importance of Landing Pages 10. Creating and Communicating Results with Relevant Dashboards
|50308 002||MT-----||08:00-03:59 PM||03/27/17-03/28/17||RC 254||Johnson S||11 of 14|
Enroll for $399.00
XKA 1060 - Johnson County Chorus
If you enjoy singing in a mixed chorus, this is the group for you. The chorus sings a wide variety of choral literature, from master works to popular. Enrollment fees include most music. Performances require concert dress: men will wear tuxedos; women will purchase concert dress. To become a member of the JC Chorus, you need to interview with the director, Anita Cyrier, on January 17, between 7-9 p.m. Full rehearsal begins January 24, from 7:30-9:30p.m. Auditions for the select ensemble will be held on January 10, 6:30-9:30p.m. For more information contact Anita at firstname.lastname@example.org. Note: To participate in the JC Chorus activities, you must be enrolled before the second class session.
CEU Hours: 3
Contact Hours: 30
|50475 002||-T-----||07:30-09:29 PM||08/29/17-11/28/17||OCB 192||Cyrier A||93 of 93|
Enroll for $99.00